Kathy Krize's Picture
Kathy Krize
Cell: 650.814.1434
Fax: 650.322.6580
License #: 01298176
CA

What I Do Best

Choosing a real estate agent can be daunting.  There are a lot of agents and we all are scrambling for your attention.  Agents will tell you what they will do for you but I want to tell you what I will do based on my personal strengths.  Buyer or Seller, you can count on a real estate transaction to be an emotional and complex process.  My goal is to smooth out the bumps as much as possible.  Here are my personal strengths:  (strengths are in BOLD)
 
Buyers:
Most buyers do not realize the amount of time and energy that does into a property search.  Many hours are spent behind a computer scouring the neighborhoods for the right property, calling for preview appointments and physically previewing the property. By previewing you do not waste YOUR time looking at properties that, mostly likely, are not to your liking. When I first meet with a potential buyer, I go through a comprehensive wants and needs questionnaire and I listen 'between the lines' to identify the unique qualities you are seeking.  I also feel is it important for the buyer to have knowledge of the process and will provide written materials that help enlighten.  Once a property is found I will review the disclosures (frequently late at night) to identify any red flags that could present a problem.  My goal is to always maintain a winning relationship by fostering open communication and good rapport! 
 
 
 
 
 
When it comes time to make an offer, I will prepare a solid and clean offer according to your instructions and our research of comparable properties.  At all times I am representing YOU at the negotiation table.
 
Once we are 'In Contract' we enter into the contingency period which can be intense as many contracts fall through during this time.  Contingencies can be for financing, inspections, property condition, disclosures, etc.  Staying in touch, coordinating inspections and other visits to the property, as well as ensuring all paperwork is complete and accurate is vital.  Follow up with the seller's agent, lender, title officer and others ensures a closing on time.  My attention to this process can make the difference between a smooth or stressful experience. 
 
Sellers:
Selling a home today is a complicated and sophisticated undertaking.  If you are like most sellers, you want to sell your home quickly, with a good profit, little cost and the least amount of stress and inconvenience.  I take a flexible and focused approach when working with sellers.  I will help you determine your home's value, the best way to prepare your home for today's competitive market and the most effective marketing strategy to attract qualified buyers.
 
Preparing your home for maximum buyer appeal is critical.  So many buyers are looking for a 'turnkey' property...one that is in move-in condition.  My strength here is years of personal and professional experience with interior design.  I have taken many classes and have an eye for color, design, harmony and flow.  I will walk with you room by room and provide staging tips.  Sometimes recommendations are needed for remodeling, landscapers, painters, professional stagers.  Whatever is required to prepare the property I have the connections.  My marketing team provides photos, video tours, and other marketing materials.
 
Pricing is crucial to a successful sale.  I will work diligently to help determine the best pricing by reviewing the 'comps' and using my experienced knowledge of the marketplace.  Too high a price could mean your property is rejected in favor of a more reasonably priced property.  Again, open communication is extremely important so that you are undated on all activity regarding showings, open house attendance, and agent and buyer inquires.
 
Once a contract is accepted, I manage and coordinate the entire escrow process (financing and closing activities) from beginning to end.  Coordination with buyer's agent, escrow officer, and lender on a timely basis uncovers problems before they become disasters! 
 
After all is said and done and a buyer has moved in and a seller has moved out, I strive to stay in-touch.  I am a great resource for plumbers, contractors, painters, handyman, etc.  My business is built on repeat and referral business and I hope that whenever you, or your friends and family, have real estate needs you will contact me.